frequently asked questions
RevOps, short for “revenue operations,” is like the conductor of a business orchestra. It brings together different teams—marketing, sales, and customer success—to play in harmony. Imagine it as the glue that helps everyone work better together. RevOps focuses on three main goals:
- Price for Better Conversion and Margin: This means figuring out how to sell more effectively while keeping costs in check.
- Reduce Revenue Leakage: Think of it as plugging any holes where money might be slipping away.
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Use Customer Data to Find New Revenue Opportunities: It’s like having a treasure map to discover hidden gold (or profits!)
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In a New Startup:
- Imagine a brand-new business just starting out. It’s like a brand-new starship being built.
- A RevOps consultancy would help by:
- Gathering all the parts & people: They’d gather the sales, marketing, and customer success teams. Each team is like a different parts and people. This would be in the form of establishing business processes for the team.
- Teaching the Crew: They’d make sure everyone knows their team roles and work in harmony. This would mean making sure that the team knows how to use the systems effectively and leverage them to their advantage.
- Fine-Tuning the Engine: They’d optimise processes, checking and tweaking before launch, to create the correct engine thrust (revenue). This would mean tweaking in the beginning stages to see that the system in fact works properly to produce revenue.
- Result: The startup is able to leave space dock and start their adventure, grows efficiently, and blasts off to success!
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In an Existing Business:
- Picture a well-established company with lots of moving parts. It’s like a starship that’s been in space for years. With a seasoned crew no doubt.
- We as a RevOps consultancy step in by facilitating a retrofit upgrade:
- Space Doc while your Crew still works: We coordinate all the sections of your business—sales, marketing, and customer success (other departments if you wish as well)—to work together seamlessly. This involves facilitating data flowing to its correct places. Also making sure your team understands how thing will work from then on.
- Spotting Sour Notes: We find any "wrongly wired" or "connected parts" (inefficiencies) of your starship and fix them. This involves data hygiene and flow. Also restructuring some systems to accommodate that.
- Fine-Tuning the Performance: Like a skilled engineer and mechanic, we make sure your starship and crew facilitate the output of the ship and the team (revenue) flows better than ever.
- Result: The business hits recod high performance over time, reduces costs, and keeps the customers cheering!
Remember, RevOps is about teamwork, efficiency, and making your new "starship" one of the fastest and biggest in the galaxy!
RevOps, short for “revenue operations,” is like the nuts. bolts, pipes and wiring that holds your starship (business) together. It is also the spoken, unspoken and written guidance that glues your team together.
Weather you know it or not, you have a RevOps system in your business. The reason we exist, is that 90 plus percent of businesses have systems that harm them more than help them.
RevOps brings together different teams—marketing, sales, and customer success (and other departments) —to work in harmony. Imagine it as the glue that helps everyone and everything work better together. RevOps focuses on three main goals:
- Price for Better Conversion and Margin: This means figuring out how to sell more effectively while keeping costs in check.
- Reduce Revenue Leakage: Think of it as plugging any holes where money might be slipping away.
- Use Customer Data to Find New Revenue Opportunities: It’s like having a treasure map to discover hidden gold (or profits!).
So, why does your business need RevOps? Because it endures that you receive the best revenue flow into your business. Your business deserves to succeed and scale.
Great question! We are and we have:
- Impartial expert: When there are no politics at play, the revenue is the guiding light.
- Broad expertise: Sometimes you need a strategist, sometimes you need an admin. It's difficult and expensive to find one person to do both.
- Save money: Less expensive than hiring a full-time, in-house team of RevOps pros
- Save bandwidth: Frees up employees to focus on other projects
- Peace of mind: Seasoned professionals manage your RevOps
It's highly unlikely that person is an expert in all things RevOps.
It's highly unlikely that person is a wiz at analytics, tech stack alignments, lead and
demand generation processes, and optimising customer-focused activities.
Bottom Line: If they're not a GTM/RevOps guru and a model forecasting expert then it's time to
find a team of dedicated RevOps pros.